Convince your HiPPO with Real world Data Storytelling in R and Machine Learning

Convince your HiPPO with Real world Data Storytelling in Power BI, R and AzureML

Time: 12:15 – 13:00 Auditorium One

JenStirrupIn a world where the HiPPO’s (Highest Paid Person’s Opinion) is final, how can we use technology to drive the organisation towards data-driven decision making as part of their organizational DNA? R provides a range of functionality in machine learning, but we need to expose its richness in a world where it is made accessible to decision makers. Using Data Storytelling with R, we can imprint data in the culture of the organization by making it easily accessible to everyone, including decision makers. Together, the insights and process of machine learning are combined with data visualisation to help organisations derive value and insights from big and little data.

In this session, we will use R and AzureML technologies in order to explore and analyse data using machine learning and statistical packages functionality, and we will look at our results. Then, we will look at how we disseminate the results to the HiPPO audience, using best practices in data visualisation and R, informed by gurus such as Stephen Few and Edward Tufte.

If you want to know how to demystify R and the insights you’ve found during your analyses, join this session in order to learn about machine learning as a technology and a discipline, and how to make the most of your insights using best practice data visualisation. Using real-life scenarios, this session will help you to communicate the insights of your data to your HiPPO using Power BI, thereby helping to move your organisation towards a data-driven culture.



Jen Stirrup is an industry analyst and speaker, an author, Microsoft Data Platform MVP, a data strategist and practitioner in Business Intelligence, Big Data and Data Visualisation. With nearly 20 years’ experience, Jen works for global clients to deliver strategic advice and implementation in data technologies, focusing on R, Machine Learning, database technologies, and Big Data solutions. As well as speaking at conferences such as Hadoop Summit, TechEd, Ignite, SQLPass Summit and SQLBits, and running a yearly Business Analytics conference in London. Jen blogs at and her R, ML and Business Intelligence webinars can be found at and